How we started
Pole Night Direct is the retail arm of Pole Night Distributing, Inc., one of the largest wholesalers of racing merchandise.
We travel to a majority of the Nascar racing events, setting up and attending to thousands of racing fans. link to more info

Our Philosophy
This site has the same items that hundreds of thousands of fans find at trackside every week. The best in items in racing diecast and apparel are brought to the internet for all those that can't make it to the race each week. Many items are now getting harder and harder to find, if you don't see it here, call or email and find if we have it in stock or we'll try to find it for you. link to more info

Your privacy is paramount to us. No information will be given to any third party without your permisission. Credit Cards can be used to order by calling us at the number listed. In the very near future, we will have Credit Card orders available completely online and secure for your convenience.


Your privacy is paramount to us. No information will be given to any third party without your permisission. Credit Cards can be used to order by calling us at the number listed. In the very near future, we will have Credit Card orders available completely online and secure for your convenience.